Monday, October 20, 2008

Using Technology to Boost a Solo Law Practice

Attorney Sergei Lemberg, who specializes in lemon law, , is sitting in the guest blogger’s chair today.

After I graduated from law school, I went the typical route and spent five years working for a series of major law firms. Eventually, though, I reallzed that I wanted to run my own shop, be my own boss, and handle my own cases. After deciding that lemon law would be my niche, I went about the process of building my solo practice, a process that was helped tremendously by technology and online tools.

Although I started by subleasing an office from another lawyer, my practice is largely “virtual.” I have clients from all over the country and rarely see them in person. I use VOIP for my office phone system for onsite and off-site staff, which gives the impression of everyone being under the same roof. I also take advantage of the Web-based Google Docs application for online collaboration, and share practice management software using Citrix.

But one of the most useful tools for building my practice is the Internet itself. I’m a Google AdWords advertiser, and run my AdWords ads in multiple jurisdictions to obtain a highly targeted but diverse clientele. I’ve also used that cornerstone of Web 2.0, blogging (and guest blogging!), to extend the reach of my practice. I’ve extensively optimized my website to make it more search engine friendly, and have expanded it to include genuinely useful content. As a result, I’ve seen my search engine rankings climb.

In today’s increasingly connected world, it’s easier than ever to succeed in a solo practice. By using online marketing methods and technology, office walls become much less relevant and the practice of law becomes virtually boundless